The retail sector is constantly evolving – personalisation is on the increase

As the world continues to evolve, so do the ways we recognise and reward success. In 2023, trophy retail has taken on a whole new level of importance, with businesses and individuals alike seeking out the perfect way to commemorate their achievements.

One of the biggest trends in trophy retail, which is seeing an increase in 2023, is customisation. Customers are looking for trophies and awards that are unique and personalised to their specific needs. Whether it’s adding a company logo to a trophy or engraving an athlete’s name and accomplishment on a plaque, customisation has become a top priority for customers looking for a way to make their trophy stand out.

In addition to customisation, sustainability has become an important consideration for many trophy retailers. With more people focused on reducing their environmental impact, trophy retailers are finding ways to create eco-friendly awards. From using recycled materials to minimising packaging waste, retailers are making strides to offer sustainable options to customers.

Another trend in trophy retail in 2023 is the use of technology. With advancements in 3D printing and laser engraving, customers have access to more intricate and detailed trophy designs than ever before. Additionally, many retailers are leveraging technology to create digital trophies that can be displayed on social media and other online platforms.

But perhaps the most significant change in trophy retail in 2023 is the increased focus on inclusivity and diversity. Customers are seeking out trophies and awards that reflect the diversity of their achievements and the people who earned them. Trophy retailers are responding by offering a wider range of designs, materials, and colours to accommodate the needs and preferences of a diverse customer base.

Finally, trophy retailers are embracing the online marketplace in 2023. With more people shopping online than ever before, retailers are making their trophy products available for purchase through e-commerce platforms. This has made it easier for customers to find the perfect trophy, no matter where they are located.

In conclusion, trophy retail in 2023 is all about customisation, sustainability, technology, inclusivity, and online accessibility. As the world continues to change, trophy retailers will need to adapt to meet the needs of their customers and offer unique, high-quality awards that celebrate success in all its forms.

An industry focused trade show is a great place to source ideas and new suppliers

If you are a retailer and would like to see a wide range of suppliers not only from the trophy sector but also from engraving, laser marking, printing, personalisation, gifts and other areas, then a visit to an industry focused trade show is the best place to go.

If you are a retailer in Europe then EURO TROPHEX will be the show for you.

EURO TROPHEX is a two day event which is going to Barcelona, Spain, for the first time on Friday 20th & Saturday 21st October 2023.

It is aimed at everyone within the Trophy, Awards, Engraving and Personalisation Industry. This show is a perfect platform for visitors to identify new suppliers, new product lines, alternative processes to improve profitability, negotiate new business or just to network with current suppliers and find out what’s new in the industry.

It is being held in Barcelona at the Textil Pavillion (Hall 2), Fira Montjuïc, which is located in the heart of the city, with easy public transport access to the venue and plenty of parking.

Add this date to your diary and come to Barcelona for a long weekend. Visit the show on Friday or Saturday, then enjoy this beautiful city’s sights and culture on Sunday.

If you are a retailer in the UK then IMPRESS with TROPHEX next year will be the show
for you.

TROPHEX is partnering with a new show, IMPRESS. The two shows are combining to create a new platform for the entire industry, under one roof, over two days, in the same halls.

TROPHEX continues to focus on trophies, medals, awards, and all types of engravables. IMPRESS is a new event for the suppliers of machinery and equipment that make a mark on the above products, which includes engraving, printing, embroidery, laser marking and more.

This is a low cost exhibition in a popular venue with free parking and very easy access for exhibitors and visitors. Situated opposite the National Exhibition Centre in Birmingham. It is being held on Sunday 24th and Monday 25th March 2024 at The National Conference Centre and Motor Cycle Museum.

As a visitor or exhibitor during the show you can also benefit from a reduced price entry ticket to visit The Motor Cycle Museum. Why not mix business with pleasure, put the date in your diary and get together with your industry.

For regular updates on these two industry leading shows, read TEN magazine each month. Two shows moving forward together with the same goal. Matching retailer to supplier, under one roof, over two days.

EURO TROPHEX 2023 - 20th & 21st October 2024
IMPRESS with TROPHEX 2024 - 2nd & 3rd April 2024.

Two important industry dates for your diary.

For more information about either of the shows as a visitor or an exhibitor please contact Jane Soones –