Live Theatre Seminars

The Live Theatre at Trophex Live 2018 will be hosting a series of seminars during each day of the show. Two of the seminars you shouldn't miss are outlined below.

'The NO Jargon Guide to achieving more Online'

Sunday 14th - 11.00am and 14.15pm
Monday 15th - 11.00am and 14.45pm

Stuart Alldis, CDA Group

Duration: 45 Minutes

Working as the Ecommerce and Digital Director for multinational brands such as the French National Railways (SNCF) and Churchill Insurance for over 2 decades, Stuart Alldis encountered many marketing agencies with a money hungry approach.

Deciding to come up with a better and fairer method, he has developed a process which considers design and flair alongside market conditions, functionality and cost effectiveness. Based on experience and research, this approach works to maximise lead generation, conversions and return on investment.

In this seminar, Stuart aims to publicise – in a simple and easy to follow way – the importance of a well thought out strategy to really help you get the most out of online marketing.

This seminar will focus on the following subject matter:

  • Increasing Traffic to your website through digital marketing
  • Social Media
  • Paid Search
  • Organic Traffic
  • Affiliate Marketing
  • Email Marketing
  • How to optimise your website for user interaction and online sales
  • Brand Engagement

If visitors wish to understand more from this session they can book one of the dedicated Workshops at the show.


'Identifying New Market opportunities to Generate New Business'

Sunday 14th - 12.30pm
Monday 15th - 12.30pm

John Baines, Kwik Tapes Labels Ltd

Duration: 45 Minutes

This seminar will focus on the following subject matter:

1. My personal history
2. Searching for new business
3. Finding and creating and identifying new market places.
4. Choosing the right equipment to do the right job..
5. Creating a solution that is better than what was there before.
6. Identifying wrong decisions and methods in the past.
7. So which direction do we go from here.