What’s New 2021?

If there were ever a time to be offering more products and services to existing and new customers, it’s now. Adding value and creating new revenue from existing customers is the most cost effective method for growth, when combined with pro-active targeting using personalised product samples then the process becomes considerably easier.

Whilst it’s always good to have lots of new product innovations, sometimes you need to stop and review how you currently market and introduce new ideas and products to customers both now and in the future. TheMagicTouch continue to offer affordable image transfer solutions that assist in creating those very marketing opportunities that pay dividends.

When considering or investing in any digital technology there are some key factors that need to be addressed. Potential buyers need to understand the full range of printable products possible from their investment, the actual running costs, warranty cost beyond the first year and more importantly must feel confident in being able to generate and maintain sufficient print volumes needed to see a good profit and return on investment.

TheMagicTouch offer 3 clear affordable solutions, TheMagicTouch (toner-based transfers), DyeSub Magic (sublimation), and the MagiCut range (flex, flock, printable PU, glitters etc.) all of which when combined offer the user the ability to decorate onto almost any garment or product regardless of colour or fabric composition. This applies for workwear, sportswear, promotional and fashion markets and together with the vast range of non-textile promotional and B2B products makes TheMagicTouch a real source of sales and marketing ammunition.

TheMagicTouch continue to work closely with the major apparel brands in perfecting print solutions for new garments and accessories, with a multitude of different fabric compositions including cotton, polyester, softshell, denim, nylon, canvas and even leather.

Jim Nicol, UK Managing Director, comments “Customersrs must consider offering more products and services to their existing clients which is easy to say, but harder to implement. However, we have proven marketing methods perfected over many years that work, are affordable and effective in generating sales and enhancing the customer experience”.

Innovation for 2021 includes an improved version of the award winning WoW 7.8 transfer paper, regarded as the best affordable option for full colour transfers for the decoration of many different types of garments and fabrics. In particular the WoW 7.8 has proved a highly successful solution for the decoration of windbreakers, softshell and various performance jackets and fabrics with stunning and durable results. The higher quality garments tend to offer better margins and greater repeat potential. Also let’s not forget, not that many DTG’s currently able to even print such popular products!

The company also introduce a new range of “Soft-Metallic” flex. Developed to offer the “softest ever” feel of any metallic flex equivalent, combined with outstanding durability. The product when applied to garments looks and feels outstanding. Available in 9 colours on rolls of 500m width and suitable for all plotters and cutters.

TheMagicTouch also expand their heat press range with the new HTP123Pro Heat Press offering an affordable and reliable press with 4 interchangeable platens. Each platen is perfect for making specific transfers easier to apply on such items as bags, sleeves, facemasks and thicker substrates up to 3cm.

2021 will also see the introduction of another unique application expected to grab the attention of those currently printing or decorating white sublimation mugs. The process using the existing CPM toner-based transfer paper, the white-toner printer, a traditional mug press and a silicon wrap enables any colour mug glossy or matt to be decorated in full colour. The market for short-run (non-white) mugs continues to grow beyond all expectations.

The company have also increased its demonstration and customer support capabilities using Zoom/Teams/Google enabling online live demonstrations, technical support seminars and marketing tutorials.

Other new product arrivals in 2021 include new toner-based printers together with a host of printable products including personalised air fresheners, glass and window stickers and a new “all in one” printable PU for all solvent, eco-solvent and latex printers.

For further information or to arrange a Zoom demonstration contact:

Email: sales@themagictouch.co.uk
Telephone: 01582 671444.   
Visit: www.themagictouch.co.uk