Enamel is the Mug for Life!

Once again, TheMagicTouch, pioneers of the image transfer process for the past 25 years introduce yet another unique application product that offers massive potential in many markets.

The company have developed together with Listawood here in the UK a new range of enamel mugs available in 9 different colours.

Over the past year the standard white enamel mug has continued to grow in popularity with decoration using sublimation printing, however the demand for a wider range of colours has increased with so many specific markets having preferential colour requests.  A great example has been that of the music and film industry where black is very dominant along with pink for charities and hen parties with the standard colours preferred by schools, universities, promotions and festival events.

The new enamel mugs are decorated using the established CPM transfer paper with a professional mug press and are exclusively compatible to the TMT/OKI white-toner transfer technology.

The same 9 colours in the enamel range are also available in the existing 10oz ceramic satin mug range decorated the same way with the CPM transfer paper. The company confirm the new mugs will be made available by the dozen as well as the traditional box of 36 units.

Jim Nicol, Managing Director confirmed “We have developed this product with Listawood here in the UK who offer the best quality coating facility in Europe. It enables us to avoid any future supply or quality issues especially with the ceramic industry going through some major changes in terms of duties and anti-dumping legislation directed by both the EU and China.

Enamel mugs are ideal for everyday use and appeal to those craving nostalgia with its rustic inspired design with timeless style. In a changing world that’s moving away from disposable cups the almost indestructible enamel mugs has a great and growing future.

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