Time to Adapt to Pro-Active Marketing

During these unprecedented times we must remain positive that things in our lives will one day soon be back to normal, subject to what normal was!

The past few weeks have and continue to be an opportunity to enjoy the one thing that we all have in short supply, time. Time to obviously stay safe and enjoy being with our families but also to plan what we should be doing immediately when we are all back in business.

The number one priority for all within the awards and recognition market is to ensure that customer record management (CRM) is updated and cleansed to ensure contact details are accurate. This will assist when making direct contact via email, social media, web links, telephone etc. and is productive pro-active marketing. At the same time focus on local businesses that may not be aware of your existence and consider producing a personalised product sample that will assist in gaining their attention in the future.

The next consideration is the best options to maintain and grow the business in the future in what is already a competitive market place. The obvious choice would be to offer more products and services to existing and future customers and start creating new sales opportunities.

Potential buyers of any print technology today need to fully understand what their intended purchase can and cannot do, preferably before they make the purchase. They also need to have their own sales and marketing plan in place to ensure decorated products are sold at the right price to protect a viable return on the investment. However, there is still no single print solution that covers everything and probably never will be, but the current offering from TheMagicTouch goes a long way in providing affordable solutions for many markets other than just printing T-Shirts.

The TMT/OKI white-toner and CMYK printers with their small footprint and enhanced toner configurations offer compatibility with all 10 of TheMagicTouch transfer papers. The printers are powered using the bespoke SpaceControl software to assist in colour management and offer specific paper settings and functions for reduced toner consumption. The range of printers available today offers users a choice to suit their individual requirements and budget. All TMT/OKI printers come with a standard 3 year warranty.

White-toner technology continues to grow in popularity with an expanding range of product applications that assist in creating and developing new business. Having the ability to produce one-off personalised samples for customer evaluation is a sales and marketing dream come true.  One major advantage is the low risk in terms of investment combined with the vast range of products that can be decorated including 100% cotton, denim, nylon, polyester, PU surfaces, performance fabrics, glass, acrylic, leather and even human skin!.

TheMagicTouch temporary tattoo paper has grown tenfold in popularity over the past 2 years within the Hen & Stag party market together with a growing demand and use from sports clubs, music festivals, charity events, fashion and promotional markets. Other transfer products include RST9.1 developed to enable full colour imaging onto such products as wood, MDF, slate, stone and many other products with dark and rough surfaces.

TheMagicTouch technology assists users to grow their businesses profitably by helping them create new customers who are offered more choice. This is highlighted by the strong growth over recent years of short-run production of umbrellas, cushions, bags, holdalls, phone accessories, notebooks together with the T-shirts and growing apparel ranges.

TheMagicTouch offer transfer solutions and continue to support all products and applications with their outstanding technical and customer support.

For further details and samples contact:

Telephone: +44 (0) 1582 671444
Email: sales@themagictouch.co.uk
Visit: www.themagictouch.co.uk