The Sweet People sell ID badge business

Liquid Lens, which recently rebranded to The Sweet People, has been a market leader in doming for the past 20 years, and produces over 100,000 domed labels every week.

The company began creating domed labels for the ID badge market in 2002, and built a reputation for delivering domed labels with a superior quality finish, however as the company continues to forge forward in the confectionery market, they have made the strategic decision to pass the ID badge business to a specialist in this field.

The Sweet People has now sold the ID badge side of their business to Imagin Products Ltd. As from the 2nd May, 2017, all ID badge orders will run through Imagin Products Ltd. This move by The Sweet People is part of their growth strategy and will enable them to place greater focus on building a fully compliant confectionery business.

“Imagin Products are a perfect match to our business because we share the same values and quality standards. We wanted to make sure that the transition from our company to Imagin Products would be as seamless as possible so that our customers would continue to receive a consistent, continued level of service,” explained Steve Hastie, Managing Director.

Imagin Products Ltd is a specialist ID badge manufacturer, based in Fife. The company recently installed one of The Sweet People’s complete domed label production systems to complement their existing ID badge offering. Whilst all current and historic production files have been transferred to Imagin, The Sweet People will continue to provide on-going technical support to ensure that all orders are fulfilled correctly during the transition period.

The Sweet People

Imagin Products Ltd
Telephone: 01592 653865