10 great reasons to exhibit at Trophex & Euro Trophex in 2023

If your business is attracting new customers from advertising and word of mouth, it can be very tempting to write trade shows off as something that you don’t need to do to attract new customers. But trade shows can be one of the most rewarding forms of marketing when approached with the right strategy. Trade show veterans will attest to the fact that the ROI (return on investment) achieved from a successful trade show is often impossible to match in comparison to other forms of marketing.

So before you write off trade shows as secondary to your current marketing tactics, it pays to learn about their benefits. Here are ten reasons which explain why trade shows should be at the top of your list.

1. Meet and connect with prospective customers

One of the greatest advantages of exhibiting at a trade show is that it allows you to meet and connect with prospective customers in person instead of communicating with them over the phone. When meeting in person, you become someone that they know, recognise, and want to connect with.

2. Strengthen your bond with existing customers

Just like trade shows give you the opportunity to better connect with prospective customers, exhibiting at a trade show also allows you to meet your existing customers face-to-face. They are often a place for customers to approach you with their long term plans and big orders – orders that can be incredibly lucrative for you as an exhibitor. Utilising your attendance to plan meetings at the show will save you valuable time and money than trying to see each in turn at their place of business.

3. Learn about new developments in your industry

When your business attends an industry event, it puts you at the centre of the action. Trade shows are a place for businesses to announce and display their latest innovations and developments. In a competitive industry, would you rather be aware of your competitors or out of the loop? Exhibiting at a trade show doesn’t just give you the opportunity to make new sales and connect with existing customers, it gives you the chance to look at cutting edge developments in your industry and the opportunities they also create for you.

4. Meet new companies that can help your business

Your attendance gives you the chance to network with both prospective customers and prospective vendors. This makes a trade show more than just an opportunity to expand your distribution, but a chance to expand your supply chain.

5. Close deals with new customers during the show

There are few situations more tense than the average outbound sales call. From the endless objections of the prospective customer to the stress of losing a valuable sale, it’s natural to face rejection and nervousness as a salesperson. At a trade show, however, the atmosphere is different. Trade shows are one of the few environments in which your sales team benefits from an audience of prospective customers that are genuinely interested in buying your products and services.

6. Strengthen or establish your brand

Trade shows are one of the few environments where you have the same amount of access to prospective customers as your larger competitors do. This makes them a valuable opportunity not just for direct sales and marketing, but for strengthening your brand and positioning your business as a leader in its industry.

7. Learn what your competitors are doing right

In the world of business, it pays to keep your customers close and your competitors closer. Exhibiting at a trade show allows you to observe what your competitors are doing right and apply their tactics to your own business.

8. Rapidly expand your database of sales leads

There’s no greater way to fill your contact book with prospects than a successful trade show effort in a such a short time frame.

9. Speak directly to your target market

Trade shows allow you to solicit a huge amount of feedback by talking directly to visitors that have been invited to attend from various avenues within your industry. You can then use this valuable information after the show to help your business expand and improve.

10. Optimise your sales and lead generation strategy

Trade shows are an excellent opportunity to expose your sales team to hundreds of different prospects in a short period of time. A perfect opportunity to test new sales tricks and marketing strategies in a very responsive environment.

Where else can you meet hundreds of prospective business opportunities under one roof over a couple of days?

The next Trophex is to take place on 22nd & 23rd January 2023 at The National Conference Centre in Birmingham. Reservations are already being taken.

The next Euro Trophex is taking place on 20th & 21st October 2023 in Barcelona, Spain.

If you are interested in exhibiting at either show, please call +44 (0) 1442 826826 to discuss your requirements.

Or you can send an email to Nigel Bean - nigelbean1@aol.com, Jane Soones - janesoones@aol.com, Colin Gallimore - colingallimore@hillmedia.com